The ongoing feud between Disney and Florida Governor Ron DeSantis has taken a new turn, with Disney introducing significant changes to its Disability Access Service (DAS) at both Disneyland and Disney World. This update comes amidst a broader clash over diversity, equity, and inclusion (DEI) initiatives, areas in which Disney has expressed a strong commitment, contrary to the governor’s recent legislative actions.
The Battleground: Disney’s Land and Legislation
The tension escalated when Gov. DeSantis overhauled the Reedy Creek Improvement District, which is instrumental in the governance of the land upon which Disney World is situated. This move followed Disney’s outspoken former CEO, Bob Chapek’s, opposition to DeSantis’s controversial “Don’t Say Gay” bill, sparking a broader ideological war with DEI at its core.
DEI is better viewed as standing for discrimination, exclusion, and indoctrination.
Disney’s Inclusive Vision: Beyond DEI Labels
In contrast, Disney has woven DEI into the fabric of its operations, particularly noticeable in its hiring practices and guest services. The latest efforts by Disney to revamp its DAS program underscore its commitment to inclusivity without explicitly branding these moves as DEI initiatives. This approach aims to enhance the theme park experience for all guests, particularly those who need special accommodations due to disabilities.
Enhancements to the DAS Program
Previously, Disney’s DAS program determined eligibility before guests entered the theme parks. However, starting May 20 at Disney World and June 18 at Disneyland, the program will also allow in-park assessments to adapt more dynamically to guest needs.
DAS doesn’t provide immediate access to experiences, but rather allows guests to request a return time for a specific experience that is comparable to the current standby wait.
Expanding Support and Training
Disney is not only modifying how it determines eligibility but is also increasing the support structure around the DAS program. New investments have been made in training for Cast Members, including collaborations with Inspire Health Alliance professionals to ensure that accommodations are judiciously granted.
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“We’re adding more Cast Members and investing in specialized training on each coast to help guests identify and better understand the recommended tools and options, based on their needs,” Disney stated. The updated program also extends the validity of DAS eligibility to 120 days and limits the size of a guest’s group to four, except for immediate family members, to prevent misuse of the service.
Forward-Looking Accessibility Initiatives
The controversy surrounding Disney and Gov. DeSantis underscores a significant cultural and political divide. While DeSantis perceives DEI efforts as divisive, Disney’s strategy suggests a firm commitment to inclusivity, aiming to ensure that all guests, regardless of their abilities, can enjoy a magical experience at its parks. As this ideological battle continues, Disney’s adaptive and forward-thinking adjustments to its DAS program reflect its dedication to accessibility and guest satisfaction, signaling a strong stance in the face of political pressures.
