Taco Bell, the fast-food giant known for its inventive Mexican-inspired menu, is making waves this summer with an exciting expansion to its dessert options. While traditionally not known for a broad dessert selection, the Yum! Brands-owned chain is stepping up its game with a series of cool, frozen treats that are perfect for the season.
A Fresh Take on Frosty Favorites
This summer, Taco Bell has introduced the Mountain Dew Baja Blast Gelato, a frosty twist that combines the cult favorite soda with the creamy texture of gelato. Initially available exclusively in select California locations, this refreshing treat has quickly captured the attention of fans.
Adding to the excitement, Taco Bell has also revived its beloved Freeze drink in a tantalizing dragonfruit flavor this spring. The chain didn’t stop there; by the end of 2023, it launched an array of iced drinks called the Chillers. Available in coffee, iced vanilla, and churro flavors, these drinks pay homage to classic Mexican tastes, with a new strawberry variant joining the lineup in select Taco Bell outlets in Dallas and Chicago.
Inspired by authentic Mexican flavors, the Coffee Chillers and Churro Chillers are the perfect fun and festive all-day pick-me-up with colorful swirls packed with flavor.
Seasonal Sensations Return
The introduction of these new items coincides perfectly with the hotter days, providing a cool escape for customers. According to the Snackolator food blog, which first reported the appearance of Chillers in various locations, these drinks have been spotted in Taco Bell restaurants as recently as April 28 and are searchable through the Taco Bell app.
Taco Bell’s initiative to expand its dessert menu might be seen as a response to the significant outcry from fans when the Choco Taco was discontinued. The partnership with Unilever’s Klondike brand ended, leaving a void that loyal customers have been eager to fill.
I love desserts to the detriment of my waistline. Just wish we had more options.
Taco Bell menu adds new take on Mexican classic https://t.co/NH0O3PDGus
— TheStreet (@TheStreet) April 30, 2024
Why Desserts Are Sparse at Taco Bell
Despite the innovations, many wonder why Taco Bell has historically kept its dessert menu so limited. The company has not publicly commented on this strategic choice, but it’s clear that Taco Bell focuses on creating distinctive, craveable items that align with their Mexican-inspired theme. From the enduring favorites like Cinnamon Twists and Cinnabon Delights to the limited-time offerings, Taco Bell has always managed to keep its dessert offerings interesting, albeit sparse.
We’re always pushing the boundaries to deliver bold and craveable Mexican-inspired flavors our fans have come to expect from us and these frozen drinks showcase how far our innovation goes.
As Taco Bell continues to innovate and cater to the tastes of its fans, the summer of 2023 looks set to be a cool one, filled with new flavors that promise to keep the spirit of Mexican-inspired joy alive in every sip. Whether you’re seeking a burst of fruity freshness or a rich, creamy treat, Company’s latest lineup of frozen drinks offers a delectable escape from the summer heat.
