Tesla, known for its groundbreaking electric vehicles, has ventured again into the luxury liquor market with its latest offering—a $450 mezcal housed in an elegantly designed lightning-shaped bottle. This release marks Tesla’s most expensive alcohol product to date, demonstrating the company’s flair for combining high-end products with unique design elements.
The Craft Behind the Bottle
The mezcal’s bottle, a piece of art in itself, is hand-blown and boasts a sleek, black finish, reminiscent of the rich pottery traditions of Oaxaca, Mexico. Tesla’s director of product design, Javier Verdura, drew inspiration from this centuries-old craft to create a container that not only serves its purpose but also pays homage to the cultural heritage of mezcal production.
A Taste of Oaxaca
Beyond its striking exterior, the mezcal offers a complex flavor profile. According to Tesla’s website, the spirit features a citrusy scent with distinct notes of lime and green apple, rounded off by a smoky finish. Connoisseurs will also appreciate the subtle undertones of tuberose, jasmine, and chamomile, adding layers of sweetness and depth to the mezcal.
Tesla’s Foray into Alcoholic Beverages
Company’s journey into alcoholic beverages is not new. Prior to this mezcal, the company launched several limited-release products, including the Cyberbeer set accompanying ceramic Cybersteins, and the GigaBier—a celebration of company’s Gigafactory opening in Berlin. Additionally, the $250 Tesla Tequila, another lightning-bolt-shaped bottle, became a collector’s item, selling out rapidly after its release and fetching thousands on resale markets.
Limited Availability and Market Reaction
Priced at approximately $498 after taxes, Tesla limits purchases to two sets per customer—a testament to the exclusivity and anticipated demand for this product. While company has not released specific sales figures for the mezcal, the rapid sell-out of previous alcoholic ventures suggests that this new offering will likely follow a similar trajectory.
A Symbol of Luxury and Cultural Tribute
Company’s $450 mezcal is more than just an alcoholic beverage; it is a statement of luxury, design, and cultural appreciation. As company continues to expand its footprint beyond electric vehicles into unique luxury goods, its ability to blend tradition with innovation remains unmatched in the market.
