Samsung’s Bold Move: Integrating Generative AI into the Galaxy S24
Samsung’s latest revelation sets the tech world abuzz: the Samsung Galaxy S24 is poised to be the company’s first ‘AI phone’. This news follows Samsung’s recent trademark applications in the EU and UK for the terms ‘AI Phone’ and ‘AI Smartphone’, as reported by Galaxy Club via SamMobile. These applications, filed on November 24, coincide with the anticipated launch of the Galaxy S24 series on January 17. This move signifies Samsung’s clear intention to make AI the cornerstone of the S24 series, potentially influencing the smartphone landscape in 2024.
The Evolution of AI in Samsung Smartphones
Samsung’s smartphones have long embraced AI, from the Galaxy Enhance-X image editing app to the S23 Ultra’s computational photography. However, the upcoming S24 series represents a paradigm shift. AI will no longer be an accessory but a core component of Samsung’s flagship phones. Samsung is “deeply developing” methods to integrate generative AI into its phones, as evidenced by its recent teaser of Samsung Gauss.
Introducing Samsung Gauss: A Leap in On-Device AI
Named after the mathematician Carl Friedrich Gauss, Samsung Gauss is an on-device Large Language Model (LLM) that promises to revolutionize smartphone capabilities. Samsung envisions Gauss powering offline virtual assistance, automatic document summaries, image generation, and more. The company has also filed for intriguing trademarks like Magic Pixel, Flex Magic, and Flex Magic Pixel, hinting at novel generative AI imaging features.
Galaxy S24: Minor Design, Major AI Innovations
While leaks suggest the Galaxy S24 will sport minor design updates like a flatter display, the real excitement lies in its AI-driven advancements. These changes, powered by the Snapdragon 8 Gen 3 chipset, are set to redefine smartphone functionality.
Analysis: The Battle for AI Dominance in 2024
Samsung’s Strategy in a Declining Market
As smartphone sales continue to drop, Samsung’s focus on on-device AI could be the much-needed catalyst to reinvigorate consumer interest. There’s speculation, such as from leaker Revegnus, that these AI features might be subscription-based, adding another layer to the conversation.
Samsung is actively pursuing the option of offering the on-device AI features of the S24 as a ‘subscription’ service.
— Revegnus (@Tech_Reve) November 6, 2023
The Real-World Impact of AI Features
The practicality of these AI features is the crux of the matter. Qualcomm, with its Snapdragon 8 Gen 3 chip, has already showcased the potential of generative AI in creating and manipulating images. However, Samsung’s challenge will be to translate these capabilities into compelling, everyday features for the S24 series.
Looking Forward: Samsung’s January 17 Event and Beyond
The January 17 event is not just about the Galaxy S24 series; it’s set to shape the future of the smartphone industry in 2024. Other brands like Honor and Apple are also incorporating AI into their devices, as seen with the Magic 6 and rumored iOS 18 features. The race is on to see who will lead the AI revolution in smartphones.
